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Google AdWords is Google's online advertising tool that allows marketers to manage Pay-Per-Click Advertising campaigns for their brands within google search engine and google adsense websites. Adwords offers various types of advertising solutions, which are search advertising,display network advertising, Mobile Ads, YouTube Ads, and Double Click Digital marketing.Users have full freedom to design their own ad campaign as they wish.
Why Google?
Google is the the search engine where most of the people uses in their PCs, tablets, mobile and other devices. This search engine stats taken from statcounter.com shows the different between Google and other competitors.
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| Top Five Search Engines 2013/14
As a search engine Google is well ahead from other search engines. There for Google can deliver maximum exposure for your ads than any other search engine.
How Adwords Can Help You?It can Increase your reach and target your reach which leads to growth your business
AdWords can offer you maximum exposure which will increase awareness among the target audience of your business.
Main advantage that you gain is, you can target your advertisements to the people who are searching or who have interest on you. Therefore it is more effective advertising solution.
AdWords can increase your in store visits, phone calls, online sales and offer you online leads.
Ads will increase the awareness of your physical store which leads increasing the customer visits. Business address and map in the advertisement will help them to find you easier. Your contact numbers in the advertisements will result in more phone calls. You can publish your advertisement to the people who are searching your product online, and link it to the online sales page in your website which will generate you more online sales. You can add third party reviews in your advertisements and give more reason to purchase.
You can have a comfortable budget where you have to pay only for results
You can conduct an advertising campaign within a comfortable budget for you and you have to pay google only if anyone click your advertisement and visit your page. Therefore you have to pay only for the generated results. And other advantage is that there is no minimum spending commitment.
Free Keyword Research
Free keywords tool in AdWords allow you to get keyword ideas for your advertisements to be appear. Using most suitable keywords will improve the accuracy of your exposure.
How to advertise?
To begin advertising with AdWords, you have to create AdWords account first. You can create an AdWords account by visiting adwords.google.com. Then you have to sign in with your email and password.
Then you have to create an ad campaign.How to create an Ad Campaign?
Your ad will start running after submitting your billing information.
Successful stories
There are many people who became successful by using AdWords effectively.
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