Search Engine Marketing - Optimize your site in search engines and entering in to paid search lists.

Search Engine Marketing?

World Wide Web consists of Millions of websites; and it is increasing day by day.

http://www.internetlivestats.com/watch/websites/#websites-total2

Therefore it is not an easy task for a website to being on the top of the search result lists for specific keyword that you are related to.

According to the people's search behaviors they prefer the sites that appears in the first page of a search result list. Most of them never trys next result pages. Therefore you have to be in the top to beat competitors who will appear for the same keyword.

Search engine marketing is all about being in the top in search lists.

How to be in the top in search result lists?

There are two answers for this question. 

• Pay the search engine and pin your page on the top, side of the search result page.

• Optimize your web page in the search engine.

you can publish your website as a paid advertisement in the top of the website. it is called as Pay Per Click Advertising (PPC) and you can optimize your website in the search engine. It is called as Search Engine Optimization.

Pay Per Click Advertising (PPC)

Pay Per Click Advertising is available in every search engine. It will give the website priority in the search engine result lists.

PPC Advertisements in google

PPC Advertisements in Yahoo

 In these pictures you can see the PPC advertisements in search result pages

These advertisements are very easy to publish by using search engine tools. And you have to pay only if some one click on your advertisement and visit your site. Therefore it is more accurate than other traditional advertising methods.

For more details on Google's advertising tool refer
digitalmarketingexposure.blogspot.com/2014/05/google-adwords

Search Engine Optimization (SEO)

This is the basic and easiest thing that you can do by your own to make appear your website on the top of search result list for specific keyword. You don't need to make any payment for this.

Search Engine Optimization (SEO)

I am looking forward to write separate posts on these topics. They will be published here soonly. Keep in touch to find more knowledge.