Monday, June 16, 2014

Keells Super Mobile App; First Ever Mobile App by a Supermarket in Sri Lanka

Keells Super Mobile App 

Keells Super; as a leading supermarket chain in Sri Lanka has taken a step ahead in digital marketing. It is a revolutionary change in Sri Lanka's digital marketing activities for super markets.   
Keells Super Mobile App; Advertisement on Facebook
This smartphone app is available in both iOS and ANDROID platforms that allows any smartphone user to use it easily. When looking at Keells Super's target consumers, most of them use smartphones and tabs. Therefore we I can say that this app will really work for them. Sometimes app may not increase their online sales immediately but it will keep them connected with their customers.

App is not only for online shopping, it has some other interesting features.

Interface of the app

Once you click the app it will direct you to this interface which presents all the options and information that is offered with the app. App grants,

  • Online shopping options
  • Ongoing promotion information
  • directions to the nearest stores
  • comments submission options
  • Keells Supper company and contact information
for the users.

Online Shopping

User can quickly shop online through his or her smartphone with the app. They can easily access to the online shopping  by clicking the "shop online' tab.

Keells Supper online Shopping

The tab directs users to the Keels Super online purchasing web page.

Promotions

Users are allowed to take all the ongoing promotion information through the promotions tab. This helps users to plan their purchases before their visit to the store or make online purchases and claim the advantages quickly.

Keells Super Promotions
Keells Super Promotions

Directions

If someone wants to know the directions to the nearest Keells Super store they can get the directions by the app. Users just have to allow the app to use their current destination to get the directions.

Keells Super store Directions

Comments

 Users can submit their comments through the comments tab. 

Keells Super Customer Comments/Enquiry

Company and Contact Information

All the company information and contact information are available in the app for the convenience of the users.


Keells Super company Information
Keells Super Contact information




If you are interested you can easily download the app from Google Play and Apple iStore.

Post a comment and share your ideas with me about this post. 

Monday, June 9, 2014

Industry Issues - Mobitel Sri Lanka and SriLankan Airlines Need to Concentrate More on Their Digital Strategy

Yesterday when I was browsing internet with my phone I found a Lankadeepa news link on FB which directed me to Lankadeepa news page. When reading the news I saw an interesting advertisement in my sidebar regarding a free dongle and a sim by Mobitel and SriLankan Airlines  which arouse my curiosity to click.     

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Advertisement

But when I click I found that the deal has expired, on SriLankan Airlines page which raised me a sudden question Why they are advertising an expired deal?????

Results by clicking the advertisement at the side bar

Then when I returned to Lankadeepa home page I saw the same advertisement appearing on the home page.

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 My curiosity on Digital Marketing led me to click it again where i got a funny result which said that the offer is still available


Results by clicking the advertisement at the top 

 I was very confused about the situation. their poor effort because it is a tragic situation for a digital marketer where you attract the potential customers by a good advertisement appearing, but unable to cater them due to carelessness. Even while writing this post I went there with my PC and checked it again and again where i got the same results.


My opinion 

My opinion on this case is,

  1. Before doing big things marketers should fulfil the basic things which are essential. 
  2. It is important to have continues investigations and keep in touch with your current marketing campaigns. 
  3. Attracting the customers is not enough. digital marketer should be able to convert the attractions in to sales.
Open for your comments......

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