Google AdWords

Google AdWords is Google's online advertising  tool that allows marketers to manage Pay-Per-Click Advertising campaigns for their brands within google search engine and google adsense websites. Adwords offers various types of advertising solutions, which are search advertising,display network advertising, Mobile Ads, YouTube Ads, and Double Click Digital marketing.Users have full freedom to design their own ad campaign as they wish.

Why Google?

Google is the the search engine where most of the people uses in their PCs, tablets, mobile and other devices. This search engine stats taken from statcounter.com shows the different between Google and other competitors.

Top Five Search Engines 2013/14

As a search engine Google is well ahead from other search engines. There for Google can deliver maximum exposure for your ads than any other search engine.

How Adwords Can Help You?

It can Increase your reach and target your reach  which leads to growth your business

AdWords can offer you maximum exposure which will increase awareness among the target audience of your business. 

Main advantage that you gain is, you can target your advertisements to the people who are searching or who have interest on you. Therefore it is more effective advertising solution.

AdWords can increase your in store visits, phone calls, online sales and offer you online leads. 

Ads will increase the awareness of your physical store which leads increasing the customer visits. Business address and map in the advertisement will help them to find you easier. Your contact numbers in the advertisements will result in more phone calls. You can publish your advertisement to the people who are searching your product online, and link it to the online sales page in your website which will generate you more online sales. You can add third party reviews in your advertisements and give more reason to purchase. 

You can have a comfortable budget where you have to pay only for results

You can conduct an advertising campaign within a comfortable budget for you and you have to pay google only if anyone click your advertisement and visit your page. Therefore you have to pay only for the generated results. And other advantage is that there is no minimum spending commitment.

Free Keyword Research

Free keywords tool in AdWords allow you to get keyword ideas for your advertisements to be appear. Using most suitable keywords will improve the accuracy of your exposure.  

How to advertise?

To begin advertising with AdWords, you have to create AdWords account first. You can create an AdWords account by visiting adwords.google.com. Then you have to sign in with your email and password.

Then you have to create an ad campaign.How to create an Ad Campaign?

Your ad will start running after submitting your billing information.

Successful stories

There are many people who became successful by using AdWords effectively. 

AdWords Success Stories

Visit www.google.com/adwords/success-stories.html for more details

Search Engine Marketing - Optimize your site in search engines and entering in to paid search lists.

Search Engine Marketing?

World Wide Web consists of Millions of websites; and it is increasing day by day.

http://www.internetlivestats.com/watch/websites/#websites-total2

Therefore it is not an easy task for a website to being on the top of the search result lists for specific keyword that you are related to.

According to the people's search behaviors they prefer the sites that appears in the first page of a search result list. Most of them never trys next result pages. Therefore you have to be in the top to beat competitors who will appear for the same keyword.

Search engine marketing is all about being in the top in search lists.

How to be in the top in search result lists?

There are two answers for this question. 

• Pay the search engine and pin your page on the top, side of the search result page.

• Optimize your web page in the search engine.

you can publish your website as a paid advertisement in the top of the website. it is called as Pay Per Click Advertising (PPC) and you can optimize your website in the search engine. It is called as Search Engine Optimization.

Pay Per Click Advertising (PPC)

Pay Per Click Advertising is available in every search engine. It will give the website priority in the search engine result lists.

PPC Advertisements in google

PPC Advertisements in Yahoo

 In these pictures you can see the PPC advertisements in search result pages

These advertisements are very easy to publish by using search engine tools. And you have to pay only if some one click on your advertisement and visit your site. Therefore it is more accurate than other traditional advertising methods.

For more details on Google's advertising tool refer
digitalmarketingexposure.blogspot.com/2014/05/google-adwords

Search Engine Optimization (SEO)

This is the basic and easiest thing that you can do by your own to make appear your website on the top of search result list for specific keyword. You don't need to make any payment for this.

Search Engine Optimization (SEO)

I am looking forward to write separate posts on these topics. They will be published here soonly. Keep in touch to find more knowledge.

   

Comfortability of a Website

Why It is Important?

I want to ask you a question........

Why people use internet?

Is it because of Convenience??? busy life style??? low cost??? it is quick???? gives rich information??? 

Surely you will say "YES" for all of these reasons.

So if they are correct you have to always keep in mind that the people who visits webpage always seek these things in your site.

They always needs your site to be convenient, quick, updated, rich with content. they will feel comfortable in your site,if you have above said qualities in your site. You must make them comfortable in your site because it is very crucial fact on making real sales for you.

5 Tips to Make Your Website Comfortable 

• Have a reasonable load time for your site

If your site takes lot of time to load surely no one will wait and have a look at it. People always need it to appear instantly at the time they click. so you have to be appear within reasonable time.

• Make your site attractive

The first impression is the key. Always you need to attract a person quickly to keep him within the site and make him scroll down. you can use colours, quality images, good headlines, colour combinations, easy arrangements etc to retain them.

• Make it easier to read

Your site should be easier to read. If it seems difficult to read no one will take an attempt to read it. Therefore to deliver your massage you should make it easy to read. Adequate text to color contrast should be used. Though using more colour combinations makes your site stylish, convenient to read is the essential requirement. Fonts, font sises, spacing should be cleverly done.

• Always give reasonable content

You must never let the reader to think that your site is a cheap effort. Therefore make sure to include reasonable, updated, accurate content to your site. As most users skims through the main points always give the main points as headlines.

• Make the navigation clear

There should be a navigation bar essentially.Navigation bars will help users to find, read and use. It makes them easy to find the clear paths to the content that they are looking for. Navigation labels should be short and easy to understand. 

keep in touch with me for more tips on digital marketing.

Google Glass; Future of Digital Marketing

Google Glass….. Wearable Computer?????

Developer	Google
Manufacturer	Foxconn
Operating System	Android
Power	Lithium Polymer Battery
Memory	1 GB RAM
Camera	5 MP
Controller Input	Touchpad, My Glass IOS app
Connectivity	Wi-Fi, Bluetooth, Micro USB
Weight	50 grams
Price	1500 $

Google glass is a latest product developed by Google which is manufactured by Foxconn. It has introduce as a wearable computer, by which you can do anything in the internet together with your other day to day activities. It is very easy to use with the controllable touchpad, voice control and My Glass IOS app.Google glass is also known as project glass. Android is the operating system of this product. It has an outlook which is similar to spectacle frame. It is introduced to the world as next stage of mobile computing.

It is a tiny hardware powered by a lithium polymer battery with 50 g weight. 5mp camera with LED display adds more value to the product. It consists with a touch pad located on the side of Google glass. One of the remarkable features of this product is, it works with voice command “Ok glass”. It is available in five different colours which are shale, tangerine, charcoal, cotton & sky.  Customers are allow to have different frames & lens shapes as they wish. Google's agreement with Italian Eyewear Company for frame designs allows them to offer the varieties. Google Glass is now available for 1500 $ in the market.

Existing Google applications such as Google now, Google maps, Google plus, Gmail can be easily accessed by a Google Glass.

Product offers number of amazing actions to do. It can show text messages as well as emails received and allows replying to them via voice command. Users can take pictures record videos & share them in social networks such as facebook, Twitter. They can stay connected to their social networks. All social network notifications, reminders of meetings events and birthdays, requests can be easily reached with the device. Glass can be connected to the internet through Wi-Fi which is more convenient.

One of the most important tasks is, it provides live information. It provide travel alerts, public transportation links, what are the roads with traffic , what are the alternative ways can be used. And also it provides the information about current weather. Maps and Google compass is available on the product.

A further amazing feature is it blends in with locals. It translates the language to the users’ language which will more supportive when people are in foreign countries. News apps and facial recognition are other interesting features available in this product.

It is awarded as the “Best Inventions of the year 2012" by the time magazine.

Google Glass and Future of Digital Marketing

Hi friends,

As my second blog post I thought to talk about Google Glass as I have a feeling that it may be a great platform for the digital marketers. Many says that this is the next step of mobile computing. Surely It may be a next step for the digital marketers also.

It will increase the internet usage

It is very easy to use. As it is a wearable item it is very easy for users do their activities while being in touch with internet. 

Google Glass, while cooking

Walking with Google Glass

Google Glass at Office

Cycling with the Google Glass

Gardening and Browsing with the Google Glass

Glass have the power of  keeping users always online more than any other device as it is more easier than smart phones and tabs which are more used in present.

Social Media

Google Glass enables users to be connected to the social media which leads people to live in social media. It will be a great opportunity for social media marketing. More than that easy accessible camera allows users taking pictures recording a videos & sharing in social networks.

New applications will come soon

As the product is still new only few applications are available with the device. But with the increase of usage more applications are expected to develop for the Google Glass, similar to current smart phone and tab applications. So people will use Glass to find deals, make online bookings, watch online news, play online Games etc.

Therefor I am expecting a new digital marketing era with the Google Eye.

What do you think?????

Share your ideas with me. Keep in touch for more interesting stories.....

Digital Marketing and Exposure

Exposure; Exposure is the final expectation of a marketer on his marketing efforts. It is by the exposure marketer get the opportunity to address his target audience and convince them the real need and motivate them to go ahead and buy the product. There is no value of an effort if no one knows it, no one talk about it. There for exposure is the key for a successful marketing campaign whether it is a traditional campaign or a digital campaign.

Hi friends,

As my first blogging experience I would like to share my learning experience on how digital marketing can give exposure to your marketing efforts.

In traditional marketing in where print, broadcast, direct mail and telephone calls were only used, marketers used various strategies like bellow to get maximum exposure for their campaigns. 

But if I ask you the question “What is the most accurate strategy which directly focused to the real target audience?” what will be your answer?

My personal answer is “None of them”

Why I say like that?

First we take our primary objective of designing a marketing campaign.

Primary objective is addressing the target audience and convince them the real need which will motivate them to go ahead and buy the product. Therefor the exposure that we expect from a media should be the exposure to the target audience because; they are the one that we are going to motivate. As the first step to do is addressing the target audience let’s see how accurate above said media in reaching our target audience.

As a most preferred media, I am taking television advertisements to explain.

Think you want to market an energy drink to youth, and you choose to advertise it on television in peak hours. (During Teledrama) But how can you precise that your exposure has been maximized. It may have most number of viewers consist with children, elders and youth also. But your objective is only to motivate youth, who are actual potential buyers of your product.

If we take a week end newspaper the situation will be same. Though you advertise your product in the front page of a week end newspaper, people who see it may not include to your target market in most situation.

In both situations you also have to pay huge amount of money. But the media can’t assure that they can give you the accurate exposure to your target audience.

And if we want to publish our product in a foreign country what will you say????

It may not easy to just go and publish your product in their TV channels or newspapers.

How digital marketing can give exposure to marketing efforts?

Many people are attracted to digital media everyday

Digital Marketing is using electronic devices such as personal computers, tablets, smartphones, game consoles, digital billboards, and cellphones to engage with consumers and other business partners. Internet marketing, advertising and marketing efforts that use the Web and email is a main component of digital marketing. 

At present, people are more increasingly exposing to the digital media than traditional media because of their busy lifestyle. For an example, because people are busy with their day to day activities they may have no time to sit and watch news in television, but they will surely search internet for the latest news form mobile devices while travelling as it is more convenient to them. This is not only limited for news. People like to do online shopping than visiting the stores; they prefer watch online movie or buying movie online to a cinema. They like to always be in touch with their loved ones and share their life with others in social media. They prefer search music online to request form radio channel. Therefor who can say that they are exposed to traditional media than digital media? And most interesting thing is this number is rapidly increasing year by year. This graph taken from www.internetlivestats.com shows that rapid increase clearly.

According to site rankings Sri Lanka as a country has impressive stats with the 75^th rank of the world.

It is not limited to geographical territories

Marketers can reach international audience without any extra effort. Most of the present organizations have foreign people in their target audience or substantial amount of their target audience is foreign audience. It is not easy for an organization to advertise locally for each of their target audience. Digital marketing is the answer for them to easily reach their target audience. 

Tools and media that can increase the exposure

Various types of tools and media can be used to increase the exposure for the digital marketing efforts as listed above.

Websites and Search Engine Optimizing

Person who comes to internet and searches a product is a one who has the real need of that product. As an example let’s take a person who Google “hotel rooms in Colombo”. He is a one, who really needs a hotel room in Colombo. He is a potential customer for a hotel in Colombo. For a hotel in Colombo, they just need to be present in the internet to get the exposure and grab the customer.

But your site may just not appear when he search for “hotel rooms in Colombo”    You may require to do search engine optimizing (SEO) to appear in the top of the list which will increase the exposure.

Pay-per-Click Advertising

Pay-per-Click Advertising is a paid promotional in the internet. In Google, they offer Google Ads to give the priority for your site in a search result list for a certain keyword. And advertiser has to pay Google only if anyone clicks on your advertisement. Key word research tool in the Google ad words helps to optimize your ads exposure. With this you get the opportunity to show ad to the actual potential customers who searches specific product and you have to pay only if they click on your ad an visit your site. Therefor there is an assurance that your massage communicates to the target personal that you want to motivate towards purchase. You have to pay only for the exposure.

Social Media Marketing

In the social media you can find interested groups easily and you can give maximum exposure to them. Most of the social media promotions can be done without expending.

Internet Banner Ads

Internet banner ads can be published in the websites where the target audience visits more. By this advertisements can be exposed to the audience that we expect, more accurately

Like this exposure can be increased by using these tools and media.

With having all these together, digital media is more rich communication channel which can give more accurate exposure for a marketing campaign.

In my next post I am looking forward to explain the digital marketing concepts and trends more detailed manner. Keep in touch with me to have more exciting knowledge.