Digital Advertising
Digital Advertising means all kind of advertising efforts performed in the internet such as Search Engine Advertising, Display advertising, Social Media advertising etc. Marketers do digital advertising with the purpose of getting the attention of their target audience and drive them to click and visit their site where all the information about the product/deal or online purchase/reservation facilities are available. Actually digital advertisements are the tools used to attract digital audience but content or online purchase facilities really convert those attractions to a sale. Therefore it is important to provide the basic essential information or facilities on the host website together with designing attractive advertisements.
If proper basic requirements are not available in the advertisers website.
- Your excellent efforts on attracting the customers, will be useless
- People will not encourage to click on your links or advertisements due to previous bad experience.
- There will be bad feedbacks and reviews on social media.
- Negative word of mouth.
There for before doing big things digital marketers should make sure to do the basic small things right.
